Seattle Neighborhood Branding: Belltown

Class:

Meta-Systems (Spring 2025)

Assignment:

Create branding for a neighborhood of Seattle. Conduct research on the neighborhood and complete a collage representing elements of the neighborhood. Then create a horizontal logo, a vertical logo, and a brandmark for the neighborhood. Finally, complete a one page, 11x17” brand sheet, including color palette, environmental design mock ups, and full typography guidelines.

Belltown Research

Originally settled by William Nathaniel Bell, whose family members many of the streets in the area are named after.
Turned into Seattle’s ”Film Row” in the 1920s, when the increased amount of movie theaters caused concern over the flammability of the film strips.
Many buildings in the area are original from the 1920s film house era.
Most walkable neighborhood in Seattle, as well as the most populated.
Now known for its bars and restaurants, and its numerous venues that house live music venues – most notably The Crocodile (and its associated clubs, Madame Lou’s and Here-After).
Hosts a graffiti art festival

FILM

LIVE MUSIC

RESTAURANTS

GRAFFITI ARTS

BARS